About Elsa
Solutions
Choosing Elsa means partnering with a seasoned Digital Marketing Specialist who brings a unique blend of creativity, strategic insight, and hands-on experience in the culinary and lifestyle sectors. Elsa’s proven track record with Michelin-starred chefs, opinion leaders, and high-profile brands showcases her ability to craft compelling content, design innovative social media campaigns, and elevate brand visibility. Her expertise in leveraging cutting-edge technologies like generative AI sets her apart, ensuring your marketing efforts are not only engaging but also ahead of the curve. Whether it’s creating a strong brand identity, managing impactful digital campaigns, or hosting educational workshops, Elsa’s commitment to excellence and deep industry knowledge make her the ideal choice to drive your brand’s success. With Elsa, you get more than a marketer—you gain a passionate advocate dedicated to bringing your brand’s vision to life.
Social Media
My main skill lies in guiding brands toward social media success. I don’t just create posts—I craft a strategy that connects with your audience on a deeper level, inspiring engagement and building authentic relationships. By understanding what your brand truly stands for and how your customers feel, I can help you communicate in a way that resonates and drives results. It’s about more than likes and follows—it’s about building a community that loves what you do and shares your passion. Let’s rebuild your social media to the next level, together.
Analytics
Analytics are the foundation of any successful project. They reveal how your audience interacts with your brand, offering valuable insights essential for growth. By understanding this data, we can create a clear roadmap tailored to your needs—one that guides us in the right direction and ensures we’re making informed decisions at every step. It’s like having a blueprint that keeps us aligned with your goals, helping us adapt and ultimately succeed. Together, we'll use data to shape a strategy that resonates with your audience and drives your brand forward.
Websites
At the heart of any great brand is a well-designed website, and I’m passionate about bringing that creative vision to life. While I focus on the design and user experience, I collaborate with trusted experts to handle the technical side of building your site. With talented friends in Mexico and Portugal, and even a team in New Zealand, we have the global reach to ensure your website not only looks amazing but also functions flawlessly. Together, we’ll create an online space that truly represents your brand, while my network ensures it’s built to perfection.
1:1 sessions
1:1 sessions are one of the best ways to get personalized guidance tailored specifically to your needs. Whether you're working with a tight budget, looking for hands-on advice, or simply, like me, a geeky nerd who loves diving deep into strategies—these sessions are designed to give you direct support. We’ll focus on your unique challenges and goals, offering practical solutions that you can implement right away. It's a focused, flexible, and affordable way to ensure you're on the right path, without any guesswork. Let’s geek out together and build something amazing for your brand!
Ads and campaigns
In today’s fast-paced digital world, ads and campaigns are essential for standing out on social media. Organic reach alone often isn’t enough to make a real impact. It’s time to think of marketing as an investment in your brand’s future—just as important as your other monthly expenses. By setting aside a budget for ads, you’re giving your brand the chance to connect with more people, grow your audience, and achieve lasting success. Please, please, please prioritize marketing in your budget—it’s the key to unlocking new opportunities and helping your brand thrive in a competitive space!
Food journalism
I speak the language of the kitchen and hospitality world fluently, and it’s not just from observation —it's from experience. Having worked with Food and Travel México, Catadores Magazine, and Sabores de México y el Mundo blog, I’ve had the privilege of being immersed in the industry. Plus, with my certification in Food Journalism from Vatel Club México, I understand the nuances, the hustle, and the culture that define the culinary world. Whether it’s the slang in a bustling kitchen or the storytelling that elevates a dining experience, I bring that knowledge into every project.
Covering Food Events
When it comes to covering food events, I bring more than just a camera—I bring my passion for storytelling and a deep connection to the culinary world. I’ve had the privilege of participating in some of the most important and exclusive food events in Mexico City, including a special dinner at Lorea Restaurant with the world-renowned Celler de Can Roca. Using my iPhone 14 Plus, I capture the essence of each event through stunning photos and engaging reels, bringing every flavor, emotion, and moment to life. Whether it's a grand festival or an intimate dinner, I focus on the stories behind the food, ensuring your event is showcased in the most captivating and authentic way possible.
Podcasting and Storytelling
Yes, I’ve been involved in podcasting before with my own project, Gama de Sabores, where I focused on storytelling and copywriting. Now, I’m excited to help you create your own podcast and seamlessly integrate it with your social media channels. A podcast isn’t just another piece of content—it’s a powerful way to connect with your audience on a deeper, more personal level. Together, we can craft a unique voice for your brand, tell your story, and amplify it across social media, making sure your message reaches the right people. Let’s bring your vision to life through authentic conversations and engaging content that resonates long after the episode ends.
Influencer Marketing
Influencer marketing is one of the driving forces that keeps brands alive and thriving in today’s digital landscape. By collaborating with content creators who resonate with your target audience, your brand can build authentic connections that go beyond traditional advertising. I’m here to help you organize these collaborations, ensuring the influencers you work with truly align with your brand’s values. It’s not just an expense—it’s an investment in the future of your brand. So, when planning your budget, be sure to include influencer marketing as a key strategy for growth and lasting impact. Together, we’ll create partnerships that feel genuine and drive real results.
Design
As much as I love design —and believe me, with the creative family I come from, it’s in my blood— I’ve found that the best results come from working with professionals. My cousin, Laura Romo, is an incredible designer, and together we create stunning campaigns that truly elevate brands. While I can handle design tools like Canva and Adobe, I believe your brand deserves the expertise of a dedicated designer who can bring your vision to life with precision. Our family has creativity running through its veins: my father is a professional photographer, my mother excels in communication and sales, my aunt is a talented sculptor, and my sisters are immersed in the cultural arts. And my grandfather, Ramiro Romo Estrada, was one of the last muralist painters in Mexico City, leaving his mark with his incredible work through Arteskema. Trust me, design is something we take seriously —and with Laura’s skills, your brand will shine like never before.
Shoot
In Mexico City, I've had the privilege of working closely with photography talents like Dan Mares, Ignacio Urquiza, and Alan Carranza on various photo projects. While I’m great at capturing the moment with my phone, there’s no substitute for a professional touch when it comes to creating truly elevated visuals for your brand. Together, we can bring in the best to ensure your project stands out. Let’s collaborate to craft something stunning and unique—because your brand deserves nothing less than perfection.
Video
When it comes to video, there’s nothing quite like working with someone who has an eye for detail—and for me, that person is Kleemp. His creative vision is unmatched, and I’ve seen firsthand how he captures moments with such precision. But if you need something more fast-paced, like a reel, short video, or TikTok, I’m here to help bring that energy and creativity to life. Whether it’s a quick social media clip or a full production, we can tailor a video solution that connects emotionally with your audience. Video is a powerful tool for storytelling, and together we’ll ensure your brand’s story shines through in every frame.
Hire Elsa for unmatched expertise in digital marketing, content creation, and brand strategy. Elevate your culinary or lifestyle brand with proven results and innovative solutions.
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